I have just finished reading a
fascinating book that helps explain the Trump phenomenon (though not in an
encouraging way). It’s called Political
Animals, How Our Stone Age Brain Gets
In The Way Of Smart Politics, by Rick Shenkman. The thesis is fairly
simple, though a bit startling: basically, we humans retain a brain that,
despite outward appearances and our professed allegiance to reason, operates in
a way suitable to our stone-age, hunter-gatherer ancestors of the Pleistocene (the
age that lasted roughly from 2.5 million BCE to about 10,000 years ago). Given
the rate of evolutionary change, that means that the mere 10,000 years from the
Stone Age to complex civilizations isn’t nearly long enough for us to have evolved
brains more suited to our current physical and social environment. As
evolutionary psychologists Leda Cosmides and John Tooby put it in Shenkman’s
book: “Our modern skulls house a stone age mind” (xvi). This means that in
political situations, most voters do not behave as rationally as we like to
think. All the labor to craft political messages embodying truth and fact
make—for the majority of people—very little or no impact. Rather, most voters
are moved by events, by the way a candidate looks, by their biases which they
stick to with alarming persistence. They also use their brains, which Daniel
Kahneman proposes work on basically two systems—the fast-thinking System 1
(mostly instinctive) and the slower-thinking System 2 (reasoning)—in an
essentially stone-age way. They make quick judgments (System 1) that completely
bypass reasoning or fact or information and rely on instinctive, mostly visual
cues.
Shenkman
starts out with an analysis, recently done by Christopher Achen, of the
election of 1916 in which Woodrow Wilson ran for re-election. In that summer,
there were several shark attacks on swimmers at the New Jersey shore. Wilson
won the election, but in the two towns—Spring Lake and Beach Haven—where the
shark attacks occurred, the President’s support dropped by nine to eleven
points. It was the same effect, Shenkman points out, that the Great Depression
had on New Jersey voters in 1932. What happened? The huge drop was due to the fact
that the voters felt threatened, regardless
of the fact that Wilson had nothing whatever to do with it. Just the threat
led voters to vote against the incumbent, Woodrow Wilson. And it wasn’t only in
1916 New Jersey. Achen and a colleague then analyzed the Florida vote in Bush v.
Gore in 2000, to take into consideration negative weather events like drought
and flood, and came up with the same startling pattern: “voters suffering from
either floods or droughts registered a strong bias against incumbents.” In 2000,
according to Achen, roughly 2.7% of the electorate, or about 2.8 million people “voted against Gore
because their states were too dry or too wet” (xxiv). And this pattern was
found to operate as far back as 1896: simple events that felt threatening to
voters, regardless of whether incumbents could do anything about them or not, were
blamed on incumbents. In short, politics in large part involves not what
candidates promise to do or have done; it’s about how our stone-age brains are
working at the time of an election.
Now
we have an election in which a billionaire named Trump is conducting a campaign
that has most political observers scratching their heads. How can he be winning
people over? How can his simple, and simple-minded message—“We’re going to be
great again. We’re going to win, win, win. We’re going to build a wall and keep
immigrants out.”—possibly persuade voters that this man is even remotely
suitable, not to mention minimally prepared to be the most powerful leader in
the world? The answer lies in those stone-age brains. In those instant, System
1 opinions. And lest we be too quick to condemn those who fall for this
nonsense as “stupid,” Shenkman makes the important point that it is not
‘stupidity’ but ‘ignorance’ that is the problem. Being ignorant means lacking
the information needed to make an informed decision. And why are most Americans
ignorant? Because they aren’t interested enough to pay attention—and this,
again, has to do with those brains suitable to the stone age.
The
Pleistocene, that is, was marked by humans who gathered in groups of 150
individuals, more or less. Why 150? It appears to be the optimum size of a
group that the human brain can keep track of (there is a brain-to-network ratio
that has been worked out about this). Our brains, like the brains of all
primates, evolved their size to be social—to be able to keep track of and
relate with and dominate as many other people as possible. That, in modern
evolutionary thinking, is why human brains evolved to be so large. The brain size
that evolution apparently favored was the size that could keep relatively solid
track of 150 individuals. The problem in the modern world is that almost no one
lives in a group or village of 150 people anymore. We live in megalopolises
that number in the millions, and our concerns extend even further to millions
of our allies and essentially the entire globe. But our brains are still
operating at the 150-person level. So most of us simply cannot be bothered with
all it takes to be well-informed. Instead, we get impressions from photographs,
from TV ads or interviews or debates. And what the research shows is that an
alarming number of people decide almost instantly about who is suitable and who
is not, and once they’ve decided, stick to that first opinion. How fast are
these key decisions made? Shenkman cites the research of a political scientist
name Todorov who sought to find out. Todorov showed subjects a still photo of a
political figure. He discovered, first of all, that it takes just 1/10 of a
second to “draw an inference about someone’s traits.” One-tenth of a second. Given more time, subjects just grow more
confident in the opinion they’ve come up with. Even more startling, Todorov
found that we begin to form opinions about people from a photo in a mere 33
milliseconds, and that “we finish forming an opinion by 167 milliseconds” (62).
A millisecond is a thousandth of a second! This is faster than it takes to
blink, which takes 300 milliseconds at least. And needless to say, such
opinions are formed subconsciously, before a person even knows he’s decided.
So
we should not be surprised that Trump supporters like the way he looks (people
generally favor candidates with square jaws in times of trouble), or the simple
way he sounds either. Because another series of studies shows that people don’t
favor the candidate who seems smart or well-informed, but rather the candidate who makes them (the voters) feel smart.
That is to say, according to social scientist Howard Gardner, stories are the
gold standard for a politician: they “constitute the single most powerful
weapon in the leader’s literary arsenal” (135). And the best stories in this
regard are simple ones, ones that represent the binary world view (good vs.
evil; dark vs. light) of typical 5-year-olds. Why are these stories best?
Because everyone can understand them. They make voters feel smart (‘I
understand the story and hence the complex problems of the world around me’ is
the idea). Ronald Reagan knew this. So, he used the simple name from the
popular film Star Wars to name his
solution to the nuclear threat everyone feared. Star Wars: the magical shield that would make us invulnerable to nukes.
It was classic Good vs. Evil. America vs. the Evil Empire of the Russians. It
was a brilliantly simple (and simpleminded) story designed to comfort those who
were worried, and make them feel smart. U.S.A., U.S.A, we’re invulnerable,
invincible.
Now
we have Donald Trump doing something similar. Worried about ISIS? We’ll bomb
the shit out of them, not worrying about collateral damage like some
politically correct egghead. Worried about immigrants taking your jobs, your
country? We’ll build a wall on the border and deport the 11 million who’ve
snuck in previously. Worried about your jobs going to China? We’ll just bring
‘em all back by force, threatening the foreigners, demanding the corporations
do it or leave. It’s all simple and simple-minded, and those who are
disaffected from the political process, from eggheads who are too afraid or too
politically correct to “tell it like it is,” flock to his message and defend it
and their choice against all contrary information or mistakes. He’s our guy,
he’s got the balls to do what he says, he will save us from the evil (pick one:
Russians, Muslims, terrorists, Ragheads, Wetbacks, Blacks, Chinks, etc etc.)
ones who have taken our country from us.
Stone-age
brains. It’s oddly fitting when you think about it. Instead of us bombing the
wogs (the North Vietnamese) back to the Stone Age, as General LeMay once put
it, we find ourselves—at the apex of the modern world—following a philandering
huckster down the path to Armageddon on the strength of our not-so-sophisticated-after-all
Pleistocene brains.
Lawrence DiStasi
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